designers make their mark on the fashion scene

  Can you say Celine Chloe? Would you tell if a handbag was Mulberry, Miu Miu and Marc Jacobs, if you have spotted on the train? What is a copy? If you are wearing a woman walking into a restaurant a T-shirt Frankenstein did, you would be able to identify the signature of the designer? What rottweiler for a sweater with a hook-naked?

Taken literally, a "claw" just that. A logo, monogram or motif that is the hallmark of the fashion house in question. But there is so much more to those to worry about, it is a symbol that the wearer is aware of the fashion world.

While held in the past designers logo merchandise calculated on the top, out in those days of graphic design, words and letters are not the only way to spread out a garment. A digital photo printing, illustration or even an abstract pattern can be easily identified as belonging to a particular designer in the show days parades and cultural style-obsessed blogger.

London designer Holly Fulton has his name on the back of its striking patterns printed sixties through the swirling accuracy of Art Deco and Modernism built influenced sent interwoven with motifs such as red lips and irrefutable evidence. In recent collections Fulton pulled all the reasons in the hand, then digitally manipulatedthem fit over clothing, such images have expanded 3D embellishment.

It explains why printing has become such an important issue - especially in the collections of designers in London: "I think it allows designers more flexibility to create something unique with their writing [to].

"Many possibilities have been exhausted with respect to the cutting and it is difficult to innovate in this area, while the model allows you to build something specific and develop a unique visual style and identity to do."

Fulton adds that in terms of methods, "Digital printing is an ideal way for the translation, he opened the scope and range of the base and designs available for designers and substantially changed the way that copy is used in fashion."

In the lexicon of fashion, digital printing has a photographic image - either realistic or manipulated with software - transferred directly onto the fabric. Often a piece of clothing is the canvas is too big for a complete picture, rather than a repeated pattern of small. Technological advances allow developers to push this "visual writing" and to benefit from it.

Fans of Christopher Kane, for example, could, if they can not afford £ 2,000 for a dress from her collection can cost up to € 200 would be a Frankenstein Boris Karloff get t-shirts that encapsulate the theme of his Spring / Summer collection makes . Or maybe in the next season a luxurious black hoodie is printed roses them for a steep but not inaccessible, only 300 pounds.

Often have images and models are the "brand" of choice for designers, to the point where even the revered design houses Givenchy and Balenciaga him. Jessica Bumpus of Vogue.co.uk stroke current trend for printed garments signature print return in particular: "The Balenciaga sci-fi drivers [Fall / Winter 2012], which - Kenzo - began enthusiasm for the sweatshirt Well, all high. end labels are sweatshirts, I think that has become almost a logo in some respects. A few years ago we started to slide sweatshirts and now everyone is doing it to see. I think it's a nostalgic thing and now are We stuck somewhere between the end of the nineties and Millennium in our SEO fashion - and there is something strange and strangely seductive novel on the logo again. "

Ah yes. Kenzo term. This changes everything. This is what unreconstructed, embroidered, roaring big cat - with an even bigger KENZO logo emblazoned it heralds the return of "logo design". It sold in record time and was of street-style photographer adorns the chest of someone who is a fashionable person, blogger to the editor to off-duty models snapped.

Total contributions were devoted followed by a decrease in the best methods. He is back for the autumn / winter season in more colors and even a hooded version.

Interestingly, in parallel to these artistic interpretations of logos and emblems couture, streetwear lifted - under the guise designs by Brian Lichtenberg and Boy London - logos have never been greater, both literally and metaphorically. When children perform street fashion often follows the trickle-down theory of evolution or bladder.

If you are asked if you never take the plunge and switch off completely logoed products, enthusiastic Holly Fulton: "I love the brand and the power of a distinctive identity Personally, I love Moschino from the eighties and nineties - it works and its logo. signature in all.

"The gross and flagrant with a huge logo on something I really liked in nature., It has the sense of humor, tongue-in-cheek, that I love and that I am firmly convinced that you need a little fun with of fashion. "