Sell to $ 18 million collection of Gucci Cognac

  With a private in one batch by the American company executive consulting Americas beverage sales Giorgio G Cognac collection includes three different expressions.

A 3900 bottles, the majority of XO limited edition, a mixture of more than 70 major locations premier cru with these older components between 20 and 30 years and believed represented. Each bottle comes with 22 carat gold.

900 more bottles from the Premier Grand Cru expression of the brand, which was made exclusively from Grande Champagne sides, then between 30 and 50 years of age. This is in bottles, which presented a draft "twisted".

The last 900 bottles are a special limited edition: a mixture of 30-50 cognac from three different regions, which is made 50% Grande Champagne and Petite Champagne another 30%. Each bottle is presented in a wooden box lined with cherry silk.

Although Gucci has chosen mixtures themselves, the producer has not been made public behind these cognacs. However, Ribbentrop suggested David, Senior Associate Director of ABEC, "The family has been making Cognac for over 236 years."

Originally launched in 2010 to life, a part of New York, Giorgio G Cognacs have been offered since at charity events, but after Ribbentrop, "there was no plan to actually sell them at retail."

With purchase 60-day window for the collection, Ribbentrop told the drinks business: "We are always interested in some markets without even officially announced it yet," as he did in the first surveys spirit luxury markets booming in Asia and Brazil, as well as a potential buyer of France.

"They drink liquor, do not drink tequila," said Joachim von Ribbentrop, the common link between these markets, but he also suggested that "the United States is probably the end of it."

In addition, the association of luxury label, presentation and price of the collection presented Ribbentrop as "an excellent investment."

He told db: "I think the right time to release it immediately," noting that Gucci itself is "Ageing and the value will go up when it happens."