fashion shots for Retail Technology

     As founder and CEO of Fubu urban clothing, as well as a celebrity judge on the TV show Shark Tank, Daymond John questioned many business plans and offers many business tips to survive in the competitive world market.

Learn more:
Follow us on Twitter @ TheNationalUAE | thenational.ae on Facebook

   But, he said, now has his own industry is a big change, because it's hard to compete with a competitor more: technology.

"The technology has killed my area," says John.

"If you and I get a check for the work, or an allowance, we bought a new outfit for a few weeks or months," says John.

"Well, kids nowadays their control and they have a cell phone bill, they lost their charger, they have downloaded 17 applications and have Netflix or 19 have the new iPad and Bluetooth."

Were in a survey conducted in the United States, young people the opportunity to an item they want to have more or buy, where to buy it last year to choose. Thirteen percent said they would prefer a computer, while 12 percent chose a cell phone.

Only 9 percent said that they would like to buy a new pair of shoes - the same party, they would prefer to buy a new book, and only 7 percent took a pair of jeans, according to data from NPD Group, said the market research company, the survey carried out.

"With the realities of the information age, young people access to many forms of communication, sophisticated brands and retailers to develop strategies to educate the public," said Marshal Cohen, chief industry analyst at the NPD Group within.

The seemingly constant release of new gadgets surely pierced a new generation of tech buyers.

Every time Apple's latest tablet is released, some young buyers inevitably align the device to fetch for hours in person. Other scour the Web for sites that could be a new Samsung smartphone or video game consoles from Sony, Microsoft and Nintendo.

Of course, technology manufacturers seem scatter the public release dates for popular today strategically throughout the year devices.

"In some ways, the consumer electronics industry is no different than the fashion industry," says Tim Tang, a technology analyst at IDC, a market research company.

"There is usually a spring collection and a collection [case]. Some designers buy, buy something off-the-peg, some even" Rent the Runway ".

Mr. Tang is not a joke about renting electronics.

In recent years, online businesses emerged around the world as the runway hire, rent luxury and fashion, and offered designer clothes, jewelry and handbags for short term rental. Similarly, companies such as Australia and Rent Smart renta computer, the offices in 1,500 cities around the world, especially for people who are ready devices such as laptops, digital cameras, TVs and tablets will create.

The technology sector has turned inspire the fashion world when it comes to design some equipment. Dell, for example, used the expertise of the designer Vivienne Tam few years ago. Before Fashion Week in New York, Ms. Tam made his debut as a pocket netbook Hewlett-Packard models held in her hands as she strutted the catwalk. Each laptop with peonies and butterflies on its bright cover.

More recently, Bluetooth headsets are marketed as fashion accessories on the market, although some of the high-fashion industry putt were read in the image.

Then there is the category of portable devices even more, the high-tech wireless glasses and bracelets fitness includes monitoring how the Nike + FuelBand or Jawbone Up.

"The Nike FuelBand looks like a Livestrong [charity] band," said Steve Koenig, director of industry analysis at the Consumer Electronics Association, a trade group.

"This is a good way to mix technology with fashion and function. I think this is a way for wider acceptance."

Mr. Koenig also notes smart watches can be the next big "it", which has become in technology, thanks to its mode of action.

"The Pebble is an interesting mash with fashion and technology in a convenient format: a clock," he said.

But what may seem an excessive amount of bids, the industry could see a similar technology in industry response recorded?

The young, urban men, the segment of the apparel manufacturer, was served complete corporate "imitators," John said.

He argues that pushed too many options on the market for consumer and voter fatigue has set in. "It is not the biggest concern," he said. "The boy is gone now back to the point:" I want a pair of Levi's and a T-shirt. "

But at the same time, the aftermarket for this client group is booming. "Things are moving props," says Jean. "It will buy 15 different belt colors, 19 G-Shock watches, a couple of different hats and a pair of basic jeans and a T-shirt."

In some ways, the strategy of John is the battle against technology companies for a larger share of consumer spending seems to run on the old adage: If you can not beat them, join them.

Therefore, it is why the use of its brand Fubu sought, while the granting of licenses to other companies, such as manufacturers of coaches and even manufacturers of headphones is.

"The kids are everything," says John.