2013年5月9日星期四

L2 Digital IQ Series press reports, APAC Region, Gucci, Bobbi Brown, Estee Lauder result No. 1 ranking


   Today a number of L2 Digital IQ Index ® reports published on five major APAC markets operate: Japan, Korea, Singapore, Hong Kong and Taiwan. Together, these reports quantify, compare, and provide a detailed analysis of the numerical output of more than 100 brands of local and global prestige in the Asia-Pacific region last year. Written by Scott Galloway, L2 founder and NYU Stern clinical professor of marketing, and a team of researchers L2, these new reports, in tandem with our recent Digital IQ Index ®: The China Study, a comprehensive assessment of current and future digital landscape for the new global epicenter of luxury.

"The focus moves Luxury East, APAC buyers are now the source of much of the growth of the industry. Marketers across industries focused considerable attention on China, sometimes sharply at the expense of other Asian markets affect Chinese preferences and increasingly as shopping destinations for Chinese tourists to serve. "Maureen Mullen, chief of research and consulting firm L2



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