The judgment of the High Growth of luxury products, slowed the Asian market

  Two years ago, the growing market for luxury goods in China seemed unstoppable. In 2011, CLSA predicted, a group of brokerage and investment, sales of luxury goods in China is expected that 25% per year and account for 19% of global demand in 2020 to rise. The prediction does not seem out of the blocks and China was already the largest market for Louis Vuitton at the time, while Richemont luxury jeweler has seen a 57% increase in the number of Asian companies in the fourth quarter of 2010. In December 2012, Bain & Co. said that Chinese consumers accounted for 25% of global sales of luxury to them. The world's biggest buyers of high-end products

But the fashion industry is a fickle, and so also of Chinese consumers, it seems. Fast fashion is the name for retailers like H & M and Zara, inspired rotate speed record which sees around the start and runway, is a phenomenon that may be on the way, but not here in Asia. According to CBRE, a commercial real estate services firm, fast fashion retailers grow faster than the market for luxury goods once predictable Asia, helped in part by an emerging middle class and a growing online community fashion. In addition, the Financial Times has a look at a very early next research report on Ledbury luxury markets, confirmed that the demand for expensive goods in China slowed. "The uncertainty about the situation in China is definitely the key, we do not know if this is temporary ... or the beginning of a long-term change due to changes in consumer tastes," says a representative of Ledbury FT.

But if the interest in the new First Lady of China, Peng Liyuan is evidence of the decline can not be just temporary. After all, is another factor contributing to the slower growth of the market for luxury goods in Asia, mainly from European brands together, a growing interest in Asian designers, according to CBRE. Peng, whose modes offered during an official state visit last month, national news, has been defended for having designer praised Chinese black coat she wore during the trip was quickly thrown off and sold online modest sum of $ 80. Copycat coats and even a new First Lady in fashion, the no-name brands are not likely to constitute a serious or continuing threat to major corporations such as LVMH Asia favors. But they shake luxury once strong hold on the market, and it is exciting for consumers and retailers.