Fashioholic raises $ 1M to fashion games "serious" mobile debut

Mode, for some is a serious matter. Hermes new sonctance Fashioholic started his first match today announced that it has raised $ 1 million in seed capital. The Israeli startup makes mobile games mode. His eye mode application is a social game where players choose a kind of theme and bring asked questions. It was shown, both shoes and ask which is more expensive, or ask the price of a ring to guess. You can play against friends, unlock badges, tips, trends and offers, as well as clothing you save on buying are interested to play. Hermes ostrich Marketing Director Anna said Brody Fashioholic specializes in "serious games" or games that add value other than entertainment. The games are designed as a marketing channel for fashion brands. Designers select participants to indicate the goods and their products before the consumer is committed, style-conscious. You can transfer data from on user preferences and provide targeted goods. Can Apart Fashion Eye Fashioholic develop their own games for the brands and technology can be white-labeled. Fashioholic aims brands and makers for consumers on the phone help in a way that is more attractive than display advertising. A strong mobile presence is crucial for fashion brands today. However, mobile advertising is still a struggle for many because there are so many marketing fashion is experiential. It is traditionally large pages in glossy magazines, store displays, or broadcast pictures of fashionistas wear certain items. A small mobile advertising can so much drama for a pair of shoes or a dress, and if brands are other ways to leverage the unique aspects of mobile phones, such as cameras and GPS search. Mobile games are very popular and has a high probability of giving brands exposure - assuming people download the game, that is. Hermes passport holder