Disney Consumer Products launches couture clothing for adults

 NEW DELHI: In the last year, high-fashion chains Mango and Zara had a surprise in India. Among their best sellers were premium t-shirts, the popular cartoon character Mickey Mouse - for adults.

Encouraged by the response to the unique experience met, Disney Consumer Products - Retail trade, is a branch of Disney UTV, the use of high-fashion clothes for adults with Mickey, Minnie and other famous toons. Disney hopes the move will help Broad base its customer base, which is now heavily focused on the child, stimulating sales and profits through the introduction of products highermargin margins.

In India, the company hopes that adult products targeted to contribute 40% of sales in two years, Roshni Bakshi, director, Licensing and Retail at Disney UTV.

Earlier this year, Disney bound with real estate firm Supertech to start on the demand for domestic brand a Disney themed decor in Delhi NCR cash. Mickey and other characters option on furniture, carpets, crockery, cutlery, fans, paint, pool and playground in these homes. Disney even tie-up with two other players in real estate in Mumbai and Kolkata.

"We are creating a new environment for licensing the brand," Bakshi said. "We endearing characters that sit under the Disney and Marvel brands. We are constantly looking for ways to connect our brand with consumers," she added.

The company said markets like the U.S., China and Europe, through the categories of apparel, shoes, sleepwear and accessories Disney almost half of its revenues on average while in Japan, up to 60% of Disney Consumer Products adults. Most products are created through collaboration with designers, licensees, manufacturers and retailers to life.

In India, the company signed tie-ups to their Disney and Marvel T-shirts, scarves and watches for sale adults with major stores including Lifestyle, Planet M, Globe and global cotton. In order to capitalize on the growth of online shopping, the company has tied up with Myntra.com and Zovi.com. The products of characters such as Mickey, Minnie, Donald, and Goofy Marvel Super Heroes including Iron Man feature, Spider-Man, The Avengers and Hulk.

The company said total Mickey & Friends - including clothes, shoes, sunglasses, watches, tableware, wall decor, fans, bedding, books, toys and stationery - sales in stores around 5,000 or more in the country. Business leaders said that raking franchise Mickey & Friends $ 9200000000 of global retail, and the main character of The Walt Disney Company. The children's market in the country is growing at a rate of about 30%.