Louis Vuitton store opens in Ramat Aviv Mall

       Behind the two large dark wood doors, the latest Louis Vuitton VIP room in the world is an elegant oasis in the middle relax a little hectic around the Mall Available by appointment, buyers chairs in cream, enjoy a complementary drink, and with a presentation about the goods by the seller to be.

While this may seem straight from Paris or Milan, the VIP room is located in the upscale mall in Ramat Aviv, a suburb of Tel Aviv. The only Louis Vuitton store in Israel, it moved in mid-June and is one of only seven of its stores in the world with a VIP room.

Currently, the room offers rare and exotic collection, a group of handbags with variations from animal skin and Louis Vuitton canvas. The collection also includes the most expensive bag in the store, the handbag "bowling". To NIS 70,000, bowling Louis Vuitton canvas, python and crocodile skins is.

"We have one of the seven VIP rooms [in the world], because there is such a demand here," said Ayelet Dobkin, publicist for Louis Vuitton. "This business is built three times greater than the first Louis Vuitton store in Israel."

Louis Vuitton sales associate Asaf Mizrahi agreed that it was important to add exclusivity to the shop Ramat Aviv. One of the core values ​​of Louis Vuitton, he said, is rare. That's why they do not overcharge the store, receiving one or two of each of the pockets to keep them in the back.

An example is the iconic Speedy bag in blue. Displayed in the "space" icon directly to the left when you enter the store, it is part of the pre-fall collection designed by Michael Kors. Nestled in sequins, this is a fresh look at the Speedy, which was created in the 30s, and was the first Louis Vuitton handbag sold.

"Louis Vuitton is the history and the heritage combine at the same time adjusting to life and a modern way," Dobkin said. "It is the combination of two worlds."

Legacy is important for society, as demonstrated in front of the same store through their ad for luggage. If Louis Vuitton, the company began in 1854, were the only things he made square strains that differ from the average, rounded boxes, people with at this time.

In this way, Dobkin said, it revolutionized travel time. The elongated shape meant that people pack more, and would therefore travel more often.

The Ramat Aviv memory was one of the first Louis Vuitton trunks, a gift from the Paris Museum. Shown with lights and a plate, next to the modern bags that the store sells travel. Customers have the option to have their initials on travel bags as initials painted bright colors on the old trunk. Celebrities like Katie Winslet and Blake Lively have been made in this historic ritual.

If customers do not want their initials in large letters on the bag, they can choose to have their branding on the label of their pocket free.

"Each of ... symbolizes the spirit of the trip," Dobkin said. "You can see that in the Lockit shoes that are very popular. Manufacture a small padlock hanging from the zipper."

Another part of the legacy is that everything is handmade in "studios" in the store. The bags are workshops in France, the leather of France and Spain, and shoes from Italy.

"Even the holes in the seat on the inside to match the color of the upper hand will be canceled," Mizrahi said.

This sense of culture is not only in the summer and pre-fall collections, which offers shops, but also in the store itself. If the Greek architect Panagiotis Chatzinas designed, he wanted to be like the other Louis Vuitton stores worldwide be it. But there is also the addition of works of Israeli art in the store.

Therefore, while the guests a taste of European culture, the Louis Vuitton store reminds Israelis that they are still at home.