Chic by numbers: forecast the trend of fashion

  With offices in Manhattan, New York, Sharon Graubard makes his company to monitor all the fashion trends of the world and turn them into discussions, which can be followed by the customers Stylesight - a trend forecasting company they
is senior vice president.

For men, she says Graubard sees more t-shirts, sweaters, blankets and other such drop-crotch pants, who are hated by people older than 30 years guys.

Drop step haters are more interested in a "luxurious, but very clean" look with buttons shirts and jackets with front zipper net stylish slide.

In the women Graubard sees a "look of film noir", with curved sheath dresses, mannish jacket and dark wine lips.

And the current 1990s revival means grunge is back on the road - but a "neo-grunge" more chic in luxurious materials thinking velvet pajama pants, a plaid shirt and a fur coat chiffon ..

So, how does Graubard with this stuff?

Churning is behind his advice trend is a great company with its own proprietary software and analysts comb through images of fashion teams most influential websites and images of people on the streets. The goal is to discover what is "trendy".

Customer Stylesight run the alphabet of Abercrombie & Fitch to Zara. The company's CEO, Franklin Bober said the volume of images, the geographical distribution of where they come from and how quickly everything can be collected, transformed as trends are born.

"Why we agreed that we would be affected by the technique in many areas of our lives, but we believe that the creative process would be exempt from this?" He asks. "Why do we think creatively not be affected by technology? This is simply not true."
A dynamic business

Forecast fashion trends can be used to organized and prepared cuts and color patterns to work filled with drawings look books. They were sold as concrete and static guides that clothing must be designed so that the trend within 12 or 18 months, which was delivered in the branches.

Today the static Lookbook is over. has moved predict trends online and there is a lot of collaborative and interactive process.

And it is in great demand. Bober was recently in Australia to supervise, an increase in the activity of the local Stylesight - the number of employees has doubled to about 15 and a new office in Sydney is open.

Local clients include Myer, Fusion Retail Brands and Rip Curl.

Bober said that his inclinations come from three sources. First, there are professional forecasters look into the history of the models for what might come.

Stylesight also has its own scouts on shows, events, festivals and hunt around in the shops.

Finally pictures are uploaded by their customers Stylesight tabulated and classified topic.

"We get thousands of pictures in places like Copenhagen, Paris, Milan, Seoul, Shanghai., But a party does not know the photos of other people take," Bober said.

"So our editorial office in New York and London are looking at these pictures and they are in search of subjects. Others words, images that might be similar. Will they start to have someone in Copenhagen see that his left sleeve rolled up and right arm down, then they will see that. several other cities, and it's like a signal "

And that's where the magic taste quotient decisions Stylesight offers its customers.

"This is how trends come, they will not hit on the head. Signals are that you see in the streets and then combine that with what is on the line, which is in the forecast and that is retail" , Bober said.

She used to say that if you know what women want to wear, look Parisian. This is partly still true - except that these days its an algorithm that helps to do research.