Chanel No. 5 perfume century

  Culture Chanel, the exhibition is a serious attempt to show how Chanel No. 5 perfume is the intersection of art, music, fashion, design and dramatic social changes after 1918.

Started in 1921, it was undoubtedly a radical perfume. On the one hand he was the first synthetic aldehydes. This does not seem romantic, but Chanel shoot the heady androgyny of the Jazz Age, was their first fragrance to smell quite modern. As always, she was ahead of the curve. The Hipster (The Bachelor Girl), Victor Margueritte novel about a young woman discovering her boyfriend was cheating, decides his life under the conditions of living of a man - Cutting multiple fans and hair - caused a stir when it in year was published in 1923. In many ways it could have been written for Coco.

As an androgynous scent that was - at least by the standards of that time. This meant not only that dominate floral notes, musk and no woozy irresistible.

The only way his accomplice Ernest Beaux, dashing out of the pre-revolutionary Moscow and famous "nose", was convinced achieve was with aldehydes, which according to him, allowed him to create a fragrance garden in all its complexity - and what more is a "shadow".

Chanel, who did not want flowers in their own juice, and finally chose the value of a bouquet with jasmine, iris and rose - even 77 ingredients, I urge you to identify - because, true to the promise of beauty, they are again harmonic. It was the fifth version of the beautiful. And No. 5

Or was it a different explanation for the name? Five Chanel was important for many reasons. For a modern woman, she was remarkably attached charms and symbols. Five is important in Hinduism and Buddhism. In addition, Igor Stravinsky, who had come in his house outside Paris, in 1920, more than a year, he composed a collection of short pieces for children called The Five Fingers while he was there.

A good deal of Cubism direct and bold refutation, decorated bottles "feminine" ubiquitous categorically at the time - then there was this minimalist bottle, was a classic. She borrowed the character of leaflets Dadaists producers, black lines and the effect of binding on the label of Bauhaus, Picasso and office proofreading by Marcel Proust, which he did by cutting and pasting passages rewritten on the old. The origin of the box was beige and black, because Coco, beige is the color of nature.

Beige Chanel become white when they realized to keep up with demand for its fragrance in its four branches they have to ensure the production would industrialize. It is ironic that Coco, who's otherwise good time deleted inspiration notebook when they. Onto the hook with a Nazi officer during the Second World War, eventually going into business with a Jewish family But that's what happens when they signed a deal with Paul and Peter Wertheimer 1924, with whom she still one of the founders of the Society of perfume houses perfumes Chanel, the world's most successful.

It was at this time that the plug of an emerald was fed into shape it was robust for distribution abroad just before the start.

Certainly played a big role in the lives of many great personalities of the past 90 years, No. 5.

An enlightened patron who was wearing his favorite poems from her, Coco was a faithful friend of Cocteau, Picasso and Dali. It's a nod to the show in the garden of La Pausa, their villa in the South of France, which recently came on the market for 33 million euros (C $ 44 million suns).

Chanel was a feminist, for example, not a dogma, a proto-Green, an early proponent of world exports and one of the first designers to star in his own ads.

She has also completed a thorough spritzing regime. According to the brochure of the exhibition: "Every morning, a young assistant evaporate No. 5 at the entrance to the building of his kingdom, in the Rue Cambon in Paris, a moment before walking Mademoiselle Chanel, after warning of its impending arrival the doorman at the Ritz . the smell still lingers around the staircase and mirror in her apartment. has sprayed you in his house also # 5 of the embers. "

Each coal No. 5 Now there's a per-ct waiting for a market developed.