Chanel No. 5 gets its own exhibition

  As a museum devoted to contemporary art, the Palais de Tokyo suitable host for Chanel No. 5 Culture, an exhibition that will begin next month could no longer be in Paris. Coco Chanel was friendly with and influenced by artists and poets of his time, including Picasso, Cocteau, Max Ernst and Stravinsky. It was to launch a common ground with those limits, because it was a visionary too.

The exhibition examines how Chanel No. 5, the legendary fragrance, which began in 1921, is linked to certain moments in history and avant-garde of his time. Customers are initially created by a garden # 5 of the Dutch designer Piet Oudolf, see Creating before Modigliani and Picasso, Picasso wrote letters to Chanel and photography by Man Ray and Salvador Dalí. These references are sitting next to Chanel creations, including original packaging No 5 designs, contemporary jewelry, pictures of the harvest and unpublished photographs.

The curator Jean-Louis Froment wants to show how # 5 is as much a manifesto for the creative spirit of classical art in the way he had sought the absolute modernity. It was the same smell of Cubism, Dadaism and Surrealism. Even his name, No. 5, was chosen so that the scent could not cataloged (it was the fifth sample, the perfumer Ernest Beaux fact), but could well Rosines a touch of fantasy to break Emeralds and time. No. 5 was made to represent a modern bohemian woman. Despite his age, he is truly timeless, as fresh today as ever. And it's shine for seeing Mademoiselle Chanel.