Louis Vuitton goes to the Supreme Court on the alleged infringer to take

Luxury fashion brand Louis Vuitton pursues a small Australian company in federal court, claiming that the company, Sonya Valentine selling counterfeit Louis Vuitton goods. The French brand says Sonya Valentine had imported a shipment of counterfeit sunglasses this year, "Louis V" was labeled and sold in the markets. Chanel Shoulder Bags The case arose from complaints MAC Cosmetics "that Target Australia fake MAC Cosmetics products to sell. But in this case, Louis Vuitton takes a much smaller company. Louis Vuitton has filed a declaration of accelerated their claims and the case is the 15th in a planning conference on October registered before Judge Jessup. Richard Hoad, a partner at the law firm Clayton Utz, said SmartCompany counterfeiting has long been a problem for the world's biggest brands and necessary legal action to protect their rights. "The Counterfeiters more individuals or small organizations that are trying to be flying under the radar. But even if there is not much in the game often brand owners to make a point of need," says Hoad. He says that. Brands that have their rights as a violator of intellectual property targeting brands that do not make a fight to protect Hoad said Louis Vuitton might damages, additional consideration of the profits and losses may be to deliver the goods and injunctions. Hoad said Louis Vuitton is unlikely to be fine. "This really is the brake line and sending a message to others not to do the same," he said. Louis Vuitton focus on deterrence instead of running fake compensation from The Australian Financial Review report, the luxury retailer is required by law for reporting under the Australian Consumer and permanent injunctive relief on the sale of Valentine Sonya says stressed suspected counterfeit goods without worrying even for damages or demand compensation. Hoad said that since moving to the most similar cases soon after the proceedings are initiated, tend. Miriam stem, a partner at the law firm Allen says fakes a "constant battle" and brand owners must be vigilant where they can last known counterfeiters. "The problem has increased substantially in recent years, because it as an easy way for people to see is making money illegally, because it is lighter than participation in the drug, and there are fewer penalties," said stem. "There are reports linking imitators involved with organized crime." Stem told the Federal Court recognized the gravity of the offense and severe penalties in the past. "It's very rare that a prison sentence for this type of activity is pronounced, but both the Copyright Act and the Trade Marks Act have imprisonment as possible penalties for the type of activity," she said. Stem said, it may be some relief for owners until April of next year when it will be changes to customs procedures, so get that owners Customs may order goods to use at the entry point, which makes it much more difficult to goods in the country to get in the first place. Louis Vuitton went on SmartCompany comment and could not communicate with Sonya Valentine.