It shows the Birkin bag form

If you are a business that is not traditionally push for the product you are known to proclaim to do that you are just as good, even better than other well known brands for this product line? La Montre Hermès, the watchmaking division leather revered French company is not interested in these high standards. According to the director of the administration of their activities in the region Chanel Shoulder Bags "We do not want to put something. We do not want to be measured against someone. We want can not be compared to anything else," Daniel Talens said at the recent launch of the media campaign Hermes suspended Arceau time (suspended time) in Greenbelt 4, in the near the Hermès boutique. Three Fundamental Principles Suspended time show won best men at the Grand Prix d'Horlogerie de Geneve in 2011. "In Hermes," Talens said: "We have three very simple things:.. Quality, craftsmanship and design, it is the consumer that he or she is to position the watch is clear that you'll never have the same level of quality, craftsmanship and design of watches Hermes. " Although it is known to cause leather to its heritage as a saddler, Hermès watches made since 1912. The women's watches are very popular in particular. But it is only in recent years that against other renowned watchmaker was gutted as it introduced its complication watches. Exposed apart from winning time, there are also Cape Cod Great hours, and the new line of watches for men in all dressage movements in homemade unveiled at Baselworld, the 2012th Explore a new women's collection also features arch all the movements made in the house. The names of all the watches are "horse-related, in a nod to the history of the company. Springboard Dressage is the new company "a springboard for further exclusive complicated movements," said Jerome Souman, CEO of La Montre Hermès in Southeast Asia. By entering into the business market shows complication Hermes clock is currently a female predominance. "This is no longer the case," Talens said. "Since 2011 we have sold 50-50." And because many women were attracted to larger watches designed for men, Asian women were also said Souman buy their complicated watches. "Women understand everything about the craft that made movements by hand made, just like the Birkin bag," said Souman. Exposed time put the prestigious Geneva for its unique concept of the tame time and stop its tracks: press a button and the time goes on a status quo, if you want to enjoy the moment. Continues under the dial, movement, so another button and dial showing the current moment. Hours old, now there are three choices online, where you can choose which hours of the day, you can practically move faster or slower. Unprecedented success Suspended time was an unprecedented success, according Talens, because they have a waiting list for the pink gold version in Asia, a situation which had reached in contrast to the iconic Hermes Birkin bag never shown before. "We knew that we came up with something very special. It is amazing that the critical [opinion consistent] with the reaction of the consumer." Although she understands his own house movements, the pride of all respectable watchmaker continues to create, La Montre Hermès, that in order to attract customers, it is appearance. "The most important thing in a clock is aesthetic," said Talens. "If you do not like how it looks, no matter how complicated movement, you do not buy." The company is also trying to not be intimidating in its marketing tactics. "If you are not an expert, I will not tell you about the 250 parts of the shows that are amazing," said Talens. "Let me tell you, the philosophy, so that you can enjoy. Four 29 points 99 percent of the people who make a clock do not have the movement, even if it's heart it is to buy ... The aesthetic and the Brand [consciousness] are the most important factors for anyone to buy a clock. We adapt to our customers. " Growth in market share In the three years since its role in the region, said Talens market share La Montre Hermès quintupled. He expressed his happiness in the affairs of the brand in the Philippines, which launched last year to life, and he has four branches: the Hermès boutique in Greenbelt 4, Resorts World Manila and Rustan Silver Vault Makati and Mandaluyong. It is maintained and distributed by Luxury Concepts Inc. "We have never follow trends, we create trends," Talens said. "We will open the industry trends and new ways of watches. If you measure the time, why did you stop? Why would you hang? Because we do not think in the same way as the others. We are not the best, shows that we do not want want to be the best leather, we want only the best quality, craftsmanship and design, and then people can define it as they wish. "