Geraldo Da Conceicao Appointed Sonia Rykiel

Louis Vuitton design director of women's clothing Geraldo Da Conceicao leaves the fashion house for the new artistic director of Sonia Rykiel. Geraldo Da Conceicao was named the new creative director of Sonia Rykiel. The Creator - who is currently Director of Design for Women Louis Vuitton - April successfully Crichton, who succeeded to the head of the label last September. Canadian-born designer - who has previously been for Tom Ford, Alber Elbaz and Stefano Pilati at Yves Saint Laurent and Miu Miu - starts his new job next month. Comment on this article Geraldo first collection Sonia Rykiel in February 2013 start for autumn / winter 2013-14. The label decided not to show at Fashion Week in Paris, use this season, but their showroom in the French capital to organize low-key presentations buyers and the press. Geraldo appointment comes amid a time of change for the fashion brand. In February this year Fung Brands Ltd bought a 80 percent stake in the company.