2012年7月3日星期二

Harland Clarke was awarded the 2012 Gold Hermes Creative

SAN ANTONIO - (BUSINESS WIRE) - Harland Clarke Corp. is 2012 Gold Hermes Creative marketing services for their work with PNC Business Credit, a division of PNC Bank honored. The winning campaign was a business-to-business direct mail, targeted potential customers that companies in private equity groups and middle. The campaign, titled "Done Deals", a brochure and postcards per month, PNC Business Credit Positions included as a powerful force in the industry, business loan. Each room is heavily used catchy and photographic images with details of the last 80 multi-million PNC Business Credit credit card transactions in dollars. Postcards added to monthly frequency of communication used in the campaign and clean, easy to photograph new business mark. "This campaign has increased awareness among existing and potential customers of our balance sheet for the closure of the complex, high-dollar deals increased, despite a less than stellar economy," said Keith Henry, vice president and senior director of. Marketing for PNC Financial Services Group, "This campaign offers the visual - and visceral - and really helps to know that companies PNC Business Credit is in their corner." Harland Clarke has worked with PNC Bank for over a decade and provides marketing services, including strategy, analysis, and customer contact solutions and program management. "We are pleased that the award recognizes the creativity of the campaign, but also that the campaign succeeded in increasing the visibility of the success of PNC Business Credit in the completion of major contracts," said Kris Niblett, creative director, Harland Clarke Marketing services. Presented by the Association of Marketing and Communication Professionals (GCAP), the Hermes Award is an international award recognizing excellence in design, editing and design of traditional and new media. Harland Clarke has been selected for the award of more than 4700 entries.

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