2012年5月19日星期六

Gentleman's Resale- Luxury Consignment Store for Men Builds New Consumer/Consignment Platforms to Success


  KEY TO OUR SUCCESS:
Launching in October 1992, for over the 20 yrs,  Gentleman’s Resale has serviced a wide range of  menswear consumers.   The Demographics range from recent college graduates -seeking fine suits for the interviewing process- to young men on the hunt for luxury, casual-wear, as well as older gentlemen simply looking for that special piece, not necessarily for any function in particular.  Gentleman’s Resale aims for higher-end labels that stand to be about 2-3 yrs old.  The biggest and moreover exciting challenge here is sifting through the Authentic Prada Bags Onine store and finding wonderful apparel upgrades. 

we receive,” says Gary Scheiner, President and founder of Gentleman’s Resale, “ A well-trained eye chooses - with respect to what we take in, and hopefully a potential consigner will  not get offended- if by some chance we say no to their consignment.”
The consignments are very important to this thriving business as well as the retail sales.  With good consignments, all parties involved are pleased.
 Twice a year in both July and February, Gentleman’s Resale has a clearance sale with up to 70% off.  Once the sale is over (it runs for 2 weeks), the fall preview will begin in August and the spring preview respectively will begin in March. At present, approximately 10,000 direct mailings are sent out to customers within the data base.

 September- December is the busiest season.  For this brand, the best advertisement is word of mouth and the store has definitely benefited by that.  Many times a customer walks in and says that people ask” where did you get that suit, jacket, shirt etc…. and he would say “Gentlemen’s Resale”.
 Strong customer relations and healthy product selections work well for a future customer.  Many tourists approach the store to find unique apparel and one-of-a-kind gifts.  Our customer-centric mission has built up a strong consumer base over the years, both shoppers and the consignees.


Diminished Appetite

"Psychologically, if you see the value Authentic Discount Prada Handbags of your home falling, you're unlikely to be a strong luxury consumer," said Lorne Baring, managing director at B Capital SA in Geneva, which oversees almost $500 million. "The worry is that slowing GDP growth in China combined with falling house prices diminish the appetite for luxury goods."

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